Who would’ve thought that Chance The Rapper and Kit Kat would drop the hottest track of 2016? Okay, maybe it’s not that good, but Chance’s new commercial for Kit Kat where he remixes the classic jingle is still pretty darn charming to say the least.
In the thirty second clip, the rapper is seen in a convenience store celebrating Halloween in a bear costume, when a Kit Kat bar with his face on the wrapper sings him the well-known catchy tune. Get it? Rapper? Wrapper? Yeah, it’s weird, but then again, what would you expect when you hear that Chance The Rapper and Kit Kat collaborated?
According to Billboard, the commercial marks the first time in 20 years where the jingle’s lyrics have been featured in an ad campaign, and Chance is the first celebrity to revamp the song in general. This wouldn’t be the first time this year that an artist made a song for a brand though, as hitmaker Bonnie McKee wrote a sugary sweet jam for blueberry muffin Quest bars.
Besides candy-themed jingles, Chance The Rapper absolutely killed it last night on The Tonight Show, where he performed a re-worked version of his Coloring Book closer, “Blessings (Reprise),” with the help of Ty Dolla $ign, Anthony Hamilton and more. In case you missed it, you can check out the performance below:
