Major Lazer have been riding high on a wave of success following the release of their latest single “Cold Water,” a collaboration with Justin Bieber that has gone on to top Spotify’s Global Top 200 chart, while enjoying plenty of radio success as well. While a lyric video was put together for “Cold Water” around the time of its release, the dancehall trio has delivered an official music video this week to accompany the single.
The official video for “Cold Water” focuses on the behind the scenes lifestyle of a major DJ group as the trio travels the globe on tour. Diplo, Walshy Fire and Jillionaire all appear in the video, with candid footage capturing the group backstage hanging with their dancers, on planes mid travel and performing in front of packed crowds, all shot in stark black and white.
The new “Cold Water” video is a serviceable effort with plenty of tour footage for fans to enjoy, but the lack of a visual concept and vocalist Justin Bieber points to a low budget production. Major Lazer would have been wise to work the pop star into the music video, as the singer currently holds down three of the 27 YouTube videos that have cracked a billion views and would probably have helped to drive more traffic to it. Either way, fans will probably flock to stream the “Cold Water” video now that it’s been released.
Published: Sep 13, 2016 11:08 am