Pioneering music and YouTube star Jamal Edwards dies at age 31

jamal edwards died 31 sbtv
Photo by Gareth Cattermole/Getty Images

YouTube star and pioneering music entrepreneur Jamal Edwards unexpectedly passed away Sunday at just age 31.

Edwards founded SB.TV, or SmokeyBarz, in 2006 and has been hailed as a pioneer of the London music scene, being awarded an MBE (Most Excellent Order of the British Empire) for his cultural impact in 2014.

SB.TV currently has 1.22M subscribers and helped launch the careers of some of music’s biggest stars, most notably Ed Sheeran. SB.TV also branched off with its own label, Just Jam, helping to bring British rap and grime music to the forefront of pop culture.

BBC reports that Edwards was in attendance for the Brit Awards on Feb. 8 of this year and that he was a DJ at an event in London on Saturday evening.

Several of Edwards’ peers, including a myriad of musicians and social media stars, have taken to social media to share their memories with Edwards and pay tribute to the legacy he leaves behind and how he impacted so many lives.

Edwards’ cause of death has not been revealed.

Rest In Peace.

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Ashley Marie

Ashley Marie is a staff writer, beat leader, Disney fanatic, and Yellowstone expert. When she's not filling her friends in on all the entertainment news they can handle, she's drinking her go-to Starbucks order — a caramel macchiato, thank you — and wishing she was at Disney World or spending time at the Yellowstone Dutton Ranch. With a focus on positivity and kindness in journalism, Ashley has been writing for a decade and hopes to keep bringing you articles for decades to come.