There’s a Disney park getting a Marvel Avengers Campus, but maybe not the one you’d expect
To paraphrase the great Orson Welles, “Ahh, the French Disneyland has always been celebrated for its excellence.”
It’s located in the city of Paris, whose Left Bank has long been famous for incubating jazz, authors, and philosophers, whose Notre Dame cathedral and Eiffel Tower are world-renowned as masterworks of architecture, whose New Wave filmmakers Francois Truffaut and Agnes Varda redefined the language of cinema, and whose Louvre Museum is considered by many to be the finest collection of art in the world.
And starting this summer, Paris will be home to the shining jewel in its world cultural crown, as Disneyland Paris will see the opening of a Marvel Avengers Campus right in the heart of the theme park. It joins a sister campus at the original Disneyland in Anaheim, California, which opened in June 2021, right in the heart of the deadliest pandemic in a century.
Since this is the city that a wave of great American writers like Ernest Hemingway called home after witnessing the horrors of World War I, the Avengers campus won’t just be an area where British tourists can mindlessly wander staring at superheroes, rather, it will be a venue to continue the kind of storytelling that has American auteurs like Martin Scorsese and Francis Ford Coppola raving about the films, or something like that.
In an interview with CNET, Beth Clapperton, directrice de la création du campus des Avengers, said:
When you come as a guest, I want you to believe that this campus is real and the superheroes are real. And we’re recruiting you because we know the world needs new heroes and more heroes, and so we’re looking for the next generation of superheroes. That’s why Tony Stark and the Avengers set up these places. That’s why the campuses exist. So that’s the overarching backstory for what is this.
But not to worry, because like Jean-Paul Sartre and René Descartes, she says Disneyland Paris has a philosophy underlying the Marvel Avengers Campus experience:
(Phase) one is really… how do we represent the core philosophies of the characters that we’re deciding to feature [and] embed into whatever those practical aspects are.
The campus of course, is the Avengers Campus, and so what are the core philosophies of the Avengers? It’s optimism, it’s teamwork, it’s heroism, it’s diversity, it’s really working together. Whatever visual cues or immersive, interactive experiences, whatever there is, we have to make sure that those philosophies are embedded there.
The Marvel Avengers Campus will open July 20th.