Tom Holland and Hunter Schafer are the faces of Prada’s Spring 2022 ad campaign

Photo by Alex Wong/Getty Images

Tom Holland is a busy man right now. The Spider-Man: No Way Home star has just finished promoting the massive MCU hit, and he also has several other film projects in the pipeline. However, he has also found the time to be the face of Prada’s 2022 Spring ad campaign. 

Formed by Mario Prada in 1913, Prada is one of the most famous and prestigious luxury fashion houses on the planet, with many of its items, both new and vintage commanding high price tags and long waitlists. The 2022 campaign promotes the companies Spring Summer 2022 range of clothing. 

This range was designed by two legendary fashion designers, Miuccia Prada, the current head designer of the Prada fashion house, and Belgian designer Raf Simons, who Kanye West credited with inspiring his Yeezy Season 1 collection. 

The campaign is photographed by legendary British fashion photographer David Sims and directed by Ferdinando Verderi. The photos show Holland wearing several of the season’s new pieces, including a new suit and a stunning red jacket. 

The video accompanying this campaign features many close-up shots of Holland dressing, showing how the fabric and details on the pieces move and shift while the outfits are being put on. While this plays out, Holland’s voice can be heard listing off steps, almost like he’s presenting a tutorial to the clothes. 

According to Prada

Tom Holland performs as ‘himself’ in a series of photographs by David Sims. In a re-contextualising of a figure world-renown for his action hero roles, Holland here becomes an embodiment of today’s Prada man.

The company is running a similar campaign for its female line. This campaign is fronted by Hunter Schafer, best known for playing Jules Vaughn in the hit show Euphoria. Schafer began her career as a model before landing the Euphoria gig that kicked off her acting career. This campaign is very similar to its male counterpart, and Prada explains it as: 

Minimal diptychs present a cast of women – lead by the actor Hunter Schafer alongside models Selena Forrest, Julia Nobis, and Lina Zhang – captured in the act of dressing, or undressing. Striking details express a sense of closeness, drawing the viewer in. The picture plane is stripped back – our focus is on these women, their focus is on themselves.

Tom Holland is everywhere right now. However, this campaign shows why the actor is in such high demand. As he can make something great, no matter what he turns his hand to, be it pulse-pounding action or beautiful high-fashion.