Infowars is dead. Long live Infowars! Years ago, satirical publication The Onion unveiled plans to take over Alex Jones‘ bonkers and hateful conspiracy website, which currently faces liquidation after families of the victims of the Sandy Hook school shooting in 2012 won a court case worth hundreds of millions of dollars against Jones.
He had said the shooting had been faked, calling it “a giant hoax” and that the families of the dead were “actors”. The bereaved families promptly sued him for defamation and won, causing him to declare bankruptcy.
The Onion, supported by the Sandy book families, made the bid to buy Infowars, but in Dec. 2024, it was rejected by a bankruptcy judge who ruled that the auction process had been flawed. Now, The Onion is back with a new plan that would initially run Infowars for six months, with the option to renew for another six, with a share of the merchandise profits going to the Sandy Hook families
Ben Collins, The Onion‘s chief executive, has unveiled Tim & Eric‘s Tim Heidecker as the site’s prospective “creative director”, explaining that their vision for the site is to “create a bunch of characters and worlds” that were designed to parody online personalities who spend their time “staring into their camera and just like coming up with conspiracy theories or telling you health hacks that will actually get you poisoned, things like that”.
Heidecker struck a similar note, saying: “I just thought it would be just a beautiful joke if we could take this pretty toxic, negative, destructive force of Infowars and rebrand it as this beautiful place for our creativity”.
[incoherent mumbling]
Alex Jones is, of course, taking this well. Oh wait, no he’s not, he’s marching around shirtless and rambling incoherently:
Alex Jones seems to be taking the news well pic.twitter.com/DLpVBCYkv0
— The Serfs (youtube.com/theserftimes) (@theserfstv) April 21, 2026
“Look, just ’cause you’re wearing my shirt, don’t mean you’re me. So let’s be 100% clear about that. So you guys just keep laughin’ … They need to BE us to confuse people. By the way it’s a total failure [incoherent mumbling] it’s a lie, those papers are all DEAD. Ehn.
Remember, they said they were gonna be uh.. Charlie Kirk, and he died they said we’re going to [incoherent mumbling] fake quotes of him. This is what the left do. They try to silence you then they misrepresent who you are. They’re bodysnatchers! They’re skinwalkers! They literally take your skin. This is going to backfire big time.”
Well, we’ll just have to see about that, won’t we? The Onion‘s new bid for ownership of Infowars appears to be entirely serious and, as it hasn’t been sold in the interim, it becomes more difficult to a judge to argue that it hasn’t been auctioned correctly.
If Infowars does become a branch of The Onion, expect Jones to begin exploring new and exciting shades of purple that an angry, shirtless man can reach when he’s at the height of a temper tantrum. That said, he’ll probably simply rebrand as InfoBattles or something and carry on peddling the same mix of questionable supplements and deranged conspiracy theories he has for years.
We can only hope The Onion succeeds. However, it may prove difficult to spot the difference between Jones’ content and a parody of it.
Published: Apr 21, 2026 08:48 am