A few days ago, the irritated brother of a Texan bride took to social media to share that one of his sister’s wedding vendors, an Alabama makeup artist, had cancelled a month before the destination wedding. For him, the problem wasn’t the cancellation, but that the makeup artist seemed to have lied and asked for money. In a calm but fiery post on Instagram and TikTok, Billy Roosa used screenshots of emails to share his perspective of the situation.
According to Billy, the conflict began when the makeup artist, Alexis, messaged his sister Katherine. He read out the email, “Hey Katherine, I have some unfortunate news, and I’m so sorry to deliver this a month before your wedding, but our Montana bride the weekend before just let us know she has to cancel her wedding. So, it really leaves me in a pickle.”
Billy claimed that Alexis asked Katherine to suddenly cover additional travel expenses, despite a signed contract already being in place. Billy claimed, “In that contract it even states how if there is a cancellation of any kind, basically she’ll keep the deposit. So, I’m just wondering why was that deposit not put towards, you know, the travel expenses for my sister’s wedding.”
The new charges didn’t fit in the budget
Since Alexis was now too expensive, Katherine had to cancel. Shortly after, Billy discovered that the Montana wedding had allegedly not been canceled at all. He edited in a clip of Alexis confirming her location: “We are currently in Pray, Montana.” This revelation prompted Billy to make his post, which reached over 4.3 million views across platforms.
In the caption, Billy wrote, “Please tag, share, and repost. It appears the makeup artist has blocked me. My sister’s wedding is next weekend. I was simply hoping she would make things right, but by blocking me it doesn’t appear that’s going to happen.”
The reaction from the community was strong, with many users supporting Billy’s stance on professional accountability. One user commented, “I was a wedding professional. My grandpa died right before a wedding I had. Guess who didn’t go to the funeral because I was a professional with a contract?”
Another noted, “As a wedding planner, I approve this message. When vendors have shady behavior, it needs to be called out!!!” In a similar case, a Dallas bride was ghosted by her makeup artist right before her wedding.
Some commenters found Alexis’ action unfair: “She was pretty much trying to scam more money out from your sister. And I say scam because if the bride from Montana cancelled it’s that bride’s responsibility to adhere to the cancellation policy not your sister.” On the flip side of this equation, a baker was setting up an elaborate cake when the bride stormed up and refused to pay.
Others, however, took Alexis’s side or cautioned against public shaming. One user wrote, “Can we stop calling on social media to attack small businesses. Makeup artist is wrong for that- y’all got your money back now move on there’s thousands of makeup artists.”
When the post went viral, Alexis took to TikTok to give her perspective. She provided screenshots of the deposit refund she issued to Katherine and of a recent email. In it, she argued Billy’s claims, stating that she had originally planned to stay in Montana for the week, which is why she did not initially charge Katherine for travel costs. When the original wedding plans changed, she argued that she could no longer afford the trip herself.
In a follow-up video, Alexis explained, “I asked Katherine to pay for flights and lodging, and she said it was not in her budget. Which is totally understandable. It’s not in my budget either.” She also addressed the mention of $3,000, clarifying, “When I said something about $3,000 to Katherine, I did not mean that it was going to cost her $3,000.” She claimed that would have been the cost of lodging for the week.
Alexis tearfully told TikTok, “I started this career as a single mom, and I spent 11 years building it successfully. My reputation has always preceded me.” She expressed that she felt targeted by the online backlash, calling it a spiritual attack and describing the situation as being blown out of proportion for social media engagement. She tied her inability to fulfill the contract to not being able to afford it.
Regarding the accusations of being a scammer, she said, “Billy was right in what he said that, you know, even though the circumstances change, that was not Katherine’s responsibility because we had a contract. I agree with him. However, I can’t afford to go back to Montana on Thursday.”
As of now, Katherine continues to look for a new makeup artist for her wedding.
Published: Aug 4, 2026 08:55 am