Jon Favreau’s Star Wars TV Show The Mandalorian To Get Huge Merchandising Push


Disney clearly have high hopes for Jon Favreau’s The Mandalorian. They’re pouring $100 million into the ten-episode first season, it’s the tentpole show for their upcoming streaming service and, judging by this latest report, it’s going to have a suitably Star Wars-sized merchandising push.

The news comes via The Blast, who’ve got their hands on documents showing trademark applications made by Lucasfilm to secure the show’s name for products including (but certainly not limited to) “toys, games, hand-held units for video games, books, school supplies, temporary tattoos, clothing and footwear.” For the truly dedicated fan, it also seems as if a Mandalorian helmet replica will be sold.

While it’s no surprise that Disney and Lucasfilm will merchandise the hell out of a Star Wars product, it does indicate a couple of things. One is that they have confidence in what Favreau’s doing and that the finished product will be worth watching (but then again, they wouldn’t have greenlit the thing if they weren’t into it). One aspect that’s interesting though is that The Mandalorian‘s merchandising looks to be geared towards children, which might be worrying news for any fans hoping that the TV show might present a more adult look at the Star Wars universe.

I mean, Star Wars is never going to be Game of Thrones, but I was hoping that the ten-episode run might allow Favreau to explore themes and events too mature for younger audiences. We’ll have to wait and see, but so far, it’s not sounding like it’ll be geared toward an older crowd.

One thing I think all this does confirm though is that the long-rumored Boba Fett solo movie is most likely on ice. After all, while the central character of The Mandalorian isn’t Fett, he sure does look a lot like him to the untrained eye, so it’s doubtful they’d want to confuse audiences by putting a show and film out with incredibly similar looking characters.

As the shoot continues, I’m sure we’ll hear more about The Mandalorian – which should hit Disney’s streaming service sometime in 2020 – and once we do, we’ll definitely let you know.

About the author

David James

David James

London-based writer about everything and anything. Willing to crawl over rusty nails to write about Metal Gear Solid or Resident Evil.