Warner Bros.’ robust marketing machine has pumped out another series of displays for Batman V Superman: Dawn of Justice, this time featuring Alfred Pennyworth and Lois Lane.
Played by Jeremy Irons and Amy Adams, respectively, the one-sheets are stylized in a similar vein to the same posters featuring Bats, Supes, Wonder Woman and Jesse Eisenberg’s conniving Lex Luthor. In terms of Alfred and Lois’ posters, though, they each feature the sigil for Wayne Enterprises and the Daily Planet. Check them out in full after the jump!
First spotted by Twitter user Rohan B. (via CBM), the evocative teasers appear to be located in Los Angeles, with WB ensuring that Dawn of Justice gets as much attention as possible as the superhero showdown rounds the final corner in anticipation of its March 25 debut.
Per Henry Cavill News:
Here is the Batman v Superman display at the valet entrance to @TheGroveLA, including a closer look @ Lois/Alfred. pic.twitter.com/qQOhhjWnRO
— Henry Cavill News (@HenryCavillNews) February 19, 2016
But could such a huge marketing campaign indicate that the studio is nervous about the film’s arrival? It’s possible. Earlier this week, a report emerged claiming that Warner Bros.’ top brass are beginning to get apprehensive ahead of that fabled March 25 arrival, and not so much because of the film’s underwhelming quality, but due to the sheer weight of expectation resting on its broad shoulders.
To be deemed a success, it would appear that Dawn of Justice would have to emulate the box office success of Man of Steel – itself grossing $668 million worldwide – with WB seemingly aiming closer to the coveted $1 billion mark.
All questions will hopefully be answered when Batman V Superman: Dawn of Justice opens on March 25.
