‘It’s not about one thing, it is a platform’: Tim Cook on the new Apple Vision Pro

Apple CEO Tim Cook took to the small screen to showcase the mindblowing versatility of the Apple Vision Pro headset.

In an interview with Good Morning America, Cook revealed that its latest technology is a highly adaptable and has a range of untapped functional potential. He explained:

“It’s not about one thing; it’s a platform, and so we can’t wait to unleash it to the developers so they can begin working on applications for it.”

The cutting-edge virtual reality device presents an extraordinary opportunity for technology entrepreneurs to tap into a new niche market for software to meet user needs. Given its immersive 3-D functions, the headset will provide unparalleled entertainment experiences.

The advanced immersive technology utilizes signals from users’ eyes, hands, and voices to navigate VisionOS, its distinctive floating user interface. Cook went into detail about how its spatial computing technology works:

“It enables you to see, hear, and interact with digital content in your physical space as if it’s there.”

The Vision Pro headset was developed by Apple to provide users with immersive computing, entertainment, and gaming experiences. It uses spatial computing technology, an augmented reality (AR) and virtual reality (VR) integration system, to produce interactive user experiences. 

M2 and R1 chips power the headset for seamless digital and physical interaction. It also boasts dual 4K screens with 23 million pixels for visually stunning experiences. Its comprehensive camera system includes LiDAR, TrueDepth, and IR illuminators. The device also uses OpticID authentication for advanced security. The Vision Pro headset grants a computing experience that was once the exclusive domain of Tony Stark to anyone who can pay its steep $3499 price tag. 

The Apple Vision Pro was brought to life by a team led by Mike Rockwell – which included Peter Meier, Fletcher Rothkopf, Jeff Norris, and senior engineering manager Geoff Stahl, all well-versed in the fields of Augmented Reality (AR) and Virtual Reality (VR). Together, they spearheaded the development of this revolutionary headset.

While the current version has a limited two-hour run time, Apple Vision Pro promises a reality-bending adventure when it hits retailers in early 2024.