If you’d have told me a couple of years ago that the major draw of a Justice League feature film would be Wonder Woman, I’d have called you crazy.
After all, everyone knows that female superheroes can never support a major blockbuster, and why would you hide everyone’s favorite hero, Batman? Well, things have obviously changed, mostly thanks to both the Dark Knight and Superman’s reputation being tarnished after the execrable Batman V Superman: Dawn of Justice (not to mention the ongoing will he/won’t he speculation on the future of Batfleck) and the barnstorming success of Patty Jenkins’ Wonder Woman.
Now, everyone’s talking about the Warrior Princess and how cool she is, so it’s probably unsurprising that the Justice League marketing team have decided to put her front and centre (at least on this banner poster). Her prominence is a credit to the hard work that Gal Gadot and Patty Jenkins did with Wonder Woman, taking a difficult property and understanding precisely how to make it work as a summer blockbuster. This is also why the studio’s secured Jenkins for Wonder Woman 2, a deal that’ll make her the highest paid female director in history.
Having said all that, it’s not the most inspiring bit of graphic design in the world, now is it? Sure, it’s nice to see Diana at the front, but maybe it’d have been nicer if this banner weren’t a supremely lazy and poorly put together collage of promotional photography already used elsewhere.
C’mon guys, this is the movie that’s going to make or break the DCEU, now is not the time to be skimping on your marketing budget!
We’ll find out just how the franchise’s most important entry to date fares when Justice League opens on November 17th.
Published: Sep 15, 2017 05:36 pm