The Star Wars universe is a beautiful thing. Audiences in 1977 recognised that fact in droves. Audiences in 1999 still recognised that fact – in spite of the obvious flaws in Star Wars: The Phantom Menace and its sequels. The franchise has a beauty that reaches far beyond science fiction fandom, and far beyond teeny-bopper crushes on rugged cinematic heroes. Its beauty reaches into every corner of society, uniting the entire spectrum of age, gender, culture and politics - as fans of this fantastical story, borne of the mind of George Lucas.