Meghan Markle’s ultimate success leaves her in a fix, forced to send countless apology letters

Meghan Markle’s lifestyle brand, As Ever, has faced major problems with getting its products to customers. This has led the company to issue many apologies and refunds. These issues mostly come from the huge demand for the brand’s products, which has caused overselling and orders that couldn’t be filled. Even though the high interest from buyers shows the brand started off strong, the shipping and handling struggles have led to a flood of customer service messages about missing items.

The latest reported problem involves the apricot spread, one of the products from Meghan’s June launch. US Magazine and others ordered this item and found it missing from their packages, even if other products, like flower sprinkles, were included. When people asked about the missing spread, the As Ever customer service team sent out an apology email. The message explained that because of high demand, the company couldn’t fill orders for the apricot spread at that time. As a solution, customers were told they would get a refund for the item by the end of the week.

The company also promised that when the apricot spread was back in stock, the affected customers would be the first to get it for free. This quick response is meant to ease frustration and keep customers happy. The apricot spread issue isn’t the first time As Ever has had distribution troubles.

Meghan Markle’s As Ever keeps missing items in shipments

A similar problem happened in April with the brand’s limited edition honey. Back then, customers who ordered the honey never got it. The reason given was the same: overselling, meaning the demand for honey was much higher than the available supply. The company’s ordering system reportedly couldn’t handle the rush of orders, so purchases went through even after the honey was officially sold out.

The full statement from the apology letter read, “Due to high demand, we are unable to fulfill your order of the apricot spread at this time. We are refunding your purchase of this item by the end of this week. In addition to the refund, we want you to know that when the apricot spread is back in stock, you will be the first to receive it, free of charge.”

This is similar to the last apology, which also offered refunds. If you don’t lose any money and get free stuff, it’s hard to be mad.

These repeated issues show how popular As Ever is becoming, because Meghan’s team seemed to have planned on having fewer orders. While the strong interest proves Meghan Markle’s brand is popular, it also puts a lot of pressure on the company’s ability to deliver. The brand’s responses, including refunds and promises of free future products, show they’re trying to keep customers happy despite these problems.

This is much better than when she started and dealt with copyright issues or her ideas to pivot the brand. The apologies, whether from customer service or Meghan herself, should keep customers happy since they come with refunds and essentially free items.