Remember when Borderlands was released back in 2009? Gearbox Software had just reached its tenth birthday, but was struggling from poor reception to its flagship Brothers in Arms series.
Then, all of a sudden a cel-shaded title had the bravery to take on Call of Duty in the holiday period, and boom! Borderlands became an unexpected hit on current gen consoles.
It’s been three years since then, and 2K Games is once again reaping the rewards of a new intellectual property which sold approximately 4.5 million copies. In fact, 2K recently revealed recently that Borderlands 2 has now become the publisher’s most successful title with regards to UK pre-orders, which is no small feat considering the formidable competition that the BioShock, Civilization and the Mafia series present.
Take-Two’s UK sales director, Dave Gould, is still optimistic that things will get even better for the company;
“Orders are increasing week-on-week at a rate we’ve never before experienced for a 2K title. They are exceeding our already high expectations, there’s huge momentum behind the game.”
The introduction of pre-order perks for Borderlands 2, including specialized guns, a new character and the game’s limited Vault Hunter Edition, all undoubtedly contributed to its pre-order sale success, as did its impressive marketing campaign, which included the use of both a Dubstep theme and an amusing Wimoweh trailer.
Borderlands 2 will be released on September 18.
