Sony Boss Shuhei Yoshida Reflects On No Man’s Sky Launch: “It Wasn’t A Great PR Strategy”

One month since launch, Sony's President of Worldwide Studios Shuhei Yoshida has reflected on the bumpy launch of No Man's Sky.
Recommended Videos

Shuhei Yoshida, President of Sony Worldwide Studios, has reflected on the bumpy launch of No Man’s Sky while chatting with Eurogamer, where the industry veteran conceded that he “understands some of the criticisms” being levelled against Lead Designer Sean Murray and Hello Games in general.

Soon after the procedurally generated space sim touched down for PS4 and PC, a handful of early adopters took issue with missing features – multiplayer in particular – that had purportedly been omitted from the finished article despite featuring prominently throughout the massive No Man’s Sky marketing campaign.

That’s a backlash that Yoshida-san empathizes with during an interview with Eurogamer, stating, “I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one. It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer.”

This, coupled with technical teething problems, resulted in a somewhat turbulent launch for No Man’s Sky, which was only exacerbated by Hello Games’ radio silence. That said, Yoshida rubbishes reports that this backlash has tainted the PlayStation brand in any way:

“I am super happy with the game actually, and I’m amazed with the sales the game has gotten, so I’m not the right person to judge if it has ‘harmed’ the PlayStation brand,” he said. “I personally don’t think so.”

No Man’s Sky launched last month for PS4 and PC and, despite scoring relatively well in our review, failed to live up to the feverish hype that preceded it.


We Got This Covered is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Is ‘Knuckles’ a prequel or a sequel to ‘Sonic the Hedgehog 2’?
Knuckles digging a hole in Paramount+'s Knuckles
Read Article All ‘Dead By Daylight’ survivors, ranked worst to best
Dead By Daylight
Read Article Does ‘Knuckles’ have a post-credit scene? (No spoilers)
Knuckles using his flaming fists in Paramount+'s Knuckles
Read Article Everything from ‘Sonic the Hedgehog’ you need to remember before ‘Knuckles’
Read Article Review: ‘Knuckles’ is cringy, corny, nonsensical, and the best chapter in Paramount’s ‘Sonic’ franchise
Knuckles fighting a metal tentacle in Paramount+'s Knuckles
4 stars
Related Content
Read Article Is ‘Knuckles’ a prequel or a sequel to ‘Sonic the Hedgehog 2’?
Knuckles digging a hole in Paramount+'s Knuckles
Read Article All ‘Dead By Daylight’ survivors, ranked worst to best
Dead By Daylight
Read Article Does ‘Knuckles’ have a post-credit scene? (No spoilers)
Knuckles using his flaming fists in Paramount+'s Knuckles
Read Article Everything from ‘Sonic the Hedgehog’ you need to remember before ‘Knuckles’
Read Article Review: ‘Knuckles’ is cringy, corny, nonsensical, and the best chapter in Paramount’s ‘Sonic’ franchise
Knuckles fighting a metal tentacle in Paramount+'s Knuckles
4 stars