8) Don’t Give Everything Away In The Trailers
Speaking from a personal point of view, an over-saturation of trailers in the build-up to a new movie is a major pet peeve. With Spider-Man: Homecoming, this was more infuriating then ever before. By the time the film released in July, we’d already seen virtually the entire story, right up to the point where Tony takes back Peter’s high-tech suit and forces him to face The Vulture with his own homemade gear.
What’s most annoying about this was that the story was actually perfect for a young Peter Parker adventure. We saw the acrobatic hero at his spry best for a while, before he had to learn a rough lesson about what “hero” really means. Annoyingly, however, this fell totally flat in the cinema because the second trailer had given all that away almost three months earlier.
This seems like such an obvious suggestion, but avoiding the same fate for the sequel has to be a given. I’m sure that I was not alone in feeling seriously deflated after watching that second trailer and finding the whole story spoiled for me by the very people I’d assumed would be wanting to protect it!
7) Solve The Aunt May Revelation Early On
One of the few things not spoiled by a trailer in the first movie was the very end where Aunt May walks in on Peter and sees him in the red and blue suit. Predictably, the action cuts off here (mid-obscenity) and we never actually see the resulting exchange between the two of them. If not addressed in Avengers: Infinity War – a film that’s already going to be jam-packed with competing storylines – then the sequel will have to take care of this.
Should that prove to be the case, it would be wise to cover this off early on. The question of how May will deal with discovering her nephew is actually the arachnid hero will hover over the events until it’s resolved, and it’s likely going to have to involve the facilitator Tony Stark (more on his role later).
It’s unlikely there’d be a huge temptation for the writers to push this late into the story, but it’s still something they’ll have to resist. Like running around completing side quests in an RPG while desperate main mission awaits you, putting this exchange off would dampen the gravity of the moment and marginalize May’s character.