Box Office: It Reboot Poised For Huge $50 Million-Plus Opening Weekend


If The Dark Tower was dead on arrival (our review), scoring a paltry $19 million in its opening weekend on domestic soil, then 2017’s other high-profile Stephen King adaptation, It, is poised for a potentially record-breaking box office splash in three weeks’ time.

Initial tracking suggests Andy Muschietti’s long-anticipated horror reboot is set for a huge $50 million opening weekend in the United States. And that’s merely the conservative estimate. Other analysts believe It‘s debut will scale as high as $60 million, in which case New Line and Muschietti’s R-rated thriller will set a new record for the month of September. The last live-action film to break past $40 million was Insidious: Chapter 2, while Hotel Transylvania 2 opened to around $48 million. That’s the number to beat, even if New Line and Warner Bros. are being cautious in their own internal projections.

But after It‘s creepy first teaser racked up a staggering 200 million views in the space of 24 hours, easily outstripping the competition, then both studios have a right to be confident. Besides, if the early buzz from review screenings is positive – and we’re inclined to believe it will be – then that $60 million ceiling suddenly won’t look so far out of reach. The lack of strong competition will surely work in the film’s favor, too, while the recently-announced IMAX rollout – Pennywise…in IMAX – will only help fan the flames of excitement.

It is, however, important to keep in mind that these numbers merely represent the initial forecast; critics have been quick to point out that even well-known horror properties like Annabelle have struggled to break the $40 million threshold, so there’s a very real possibility that New Line’s It will fall just short of those aforementioned figures. Nevertheless, even if the film were to open in and around $40 million, it’d still be considered a marked success for all involved – and in September, no less.

It Part 1 – The Losers Club will float all the way into theaters on September 8th. A sequel is purportedly on the cards, which would see those pint-sized adventurers confront Pennywise as adults. That being said, New Line is yet to officially issue the green light just yet, but these early signs are very promising indeed.

All Posts