From Star Wars: The Force Awakens to Jurassic World, Fifty Shades of Grey to Alex Garland’s really rather brilliant Ex Machina, the latest batch of posters for Disney’s Zootopia riff on some of the biggest blockbuster releases of 2015 – and the results are wonderful.
It’s fair to say that movie posters have become increasingly unremarkable, with seemingly every action movie adhering to the Marvel-esque knack for superimposing every core character onto a one-sheet. Outside of that, there’s the standard ‘back to camera’ hero shot, placing the main hero or heroine front and center for a brooding picture, so it’s little wonder why something like Fox’s marketing campaign for Deadpool attracts attention for flying in the face of convention.
For Zootopia, though, Disney is gunning to strike while the iron is hot with a slew of meme-worthy posters. And though they don’t necessarily reveal much about the core cast of characters, we do know that the House of Mouse’s original animation will take place in a world completely devoid of humans, so perhaps this passes for entertainment in the titular metropolis.
Featuring the voices of Jason Bateman, Ginnifer Goodwin, Idris Elba, Octavia Spencer, J.K. Simmons, Tommy Chong, Nate Torrence, Jenny Slate, Firefly alum Alan Tudyk, Raymond Persi, Bonny Hunt and Don Lake, Zootopia will scurry into theaters on March 4, 2016. In the meantime, you can check out the hilarious new posters for the drama below.
The modern mammal metropolis of Zootopia is a city like no other. Comprised of habitat neighborhoods like ritzy Sahara Square and frigid Tundratown, it’s a melting pot where animals from every environment live together—a place where no matter what you are, from the biggest elephant to the smallest shrew, you can be anything. But when optimistic Officer Judy Hopps (voice of Ginnifer Goodwin) arrives, she discovers that being the first bunny on a police force of big, tough animals isn’t so easy. Determined to prove herself, she jumps at the opportunity to crack a case, even if it means partnering with a fast-talking, scam-artist fox, Nick Wilde (voice of Jason Bateman), to solve the mystery.