Do unique food names influence customer purchase decisions?
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Customer says they visited their favorite diner after divorce, only to find a ‘Divorce special’ on the menu: ‘clearly word is getting around’

"They've actually put it on the menu."

A customer going through a divorce apparently developed a morning routine that involved stopping at the same diner before heading to work. Sharing the story in a Reddit post, they said that they always ordered the same turkey club sandwich with extra pickles and a side of fries, and the waitress eventually became familiar with both the order and the difficult situation they were dealing with.

“The waitress knew what was going on because I’d occasionally complain about my situation,” the post read. Since the user occasionally vented to the waitress about their personal life, the employee eventually started calling their usual meal the “Divorce Special.” The customer apparently found the nickname amusing at the time, but had no idea the restaurant would eventually make it official.

After reportedly going several months without visiting the restaurant, the user recently returned and discovered that their usual order had been added to the actual menu under the name “Divorce Special.” According to the post, the meal “became popular enough that they kept it,” adding that “The owner even told me people ask about the story behind the name.”

They had two options

What initially seemed like a funny tribute to a regular customer became more uncomfortable when the sister of the user’s former partner seemingly got involved. The user said their former sister-in-law apparently sent them a picture of the menu accompanied by approximately “15 laughing emojis.”

“So clearly word is getting around,” the post said. The customer reportedly eventually approached the owner and asked whether they would consider changing the name. “He said he would, but seemed genuinely disappointed,” the user claimed. That left them questioning whether they were being overly sensitive or had every right to want the reminder of their divorce removed from a public menu.

The user presented two possible responses to the situation. They asked Reddit users whether they should “A: Ask him to change it. My personal life shouldn’t be a menu item” or “B: Leave it alone. It’s objectively hilarious and probably the only good thing that came out of that divorce.”

Research has suggested that humor can sometimes help people cope with stressful experiences. A 2023 study found that humor-based coping was associated with slightly lower perceived stress among participants. However, its effects were not universal, suggesting that humor can be a helpful coping strategy without necessarily making every difficult experience easier.

Another study published in the International Journal of Hospitality Management found that unique food names and stories about a dish’s origins can influence customers’ perceptions of authenticity and their willingness to purchase it. By giving the turkey club a name tied to a customer’s personal experience, the diner turned an ordinary meal into something with a story behind it, so customers would be more likely to remember it and discuss it among their friends and social circles.


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Image of Syeda Laiba Alam
Syeda Laiba Alam
Laiba is a Psychology major who accidentally stumbled into the writing domain in 2017 through a freelancing job post at an outsourcing company. Fast forward to 2022, the rapid advancements in tech spaces made her realize she enjoys learning about the latest tech innovations. She also keeps herself up-to-date with the latest news and happenings around the globe.