‘Truly a shame’: Taylor Swift accused of using ‘AI slop’ for new album promo. Fans are already heartbroken

Taylor Swift is facing major fan backlash after promotional videos for her new album, The Life of a Showgirl, were allegedly created using artificial intelligence (AI). The discovery has frustrated Swifties, who are arguing that AI-generated visuals undermine the star’s own artistic integrity, not to mention the environmental responsibility that comes with using such technology. This is awful news for a superstar who has always been incredibly vocal about artists owning their own work.

While Swift herself hasn’t confirmed anything, her dedicated fanbase quickly dissected the videos that were part of an “Orange Door” scavenger hunt for clues and messages about the album. These were classic “Easter egg” teasers the pop star is known for, but this time, the visuals seem to be riddled with telltale AI quirks and inconsistencies that a human designer just wouldn’t make, not even in Swift’s party songs.

One TikTok creator posted a detailed breakdown to highlight the issues, noting that “it appears as though Taylor Swift is using AI to promote her latest album.” The creator explained that CGI errors usually follow a certain logic, but AI-generated images often create strange inconsistencies. For example, in one scene, the shape of the light coming in on the floor was “totally inconsistent with the shape of the window”.

Is Taylor Swift using AI?

The eagle-eyed fan also flagged bizarre props that seemed to have been poorly rendered by an algorithm, noting dumbbells looked mismatched and a treadmill included nonsensical buttons. One user joked that unless “treadmills now have a mop feature, and I’m just out of the loop,” the error was clearly AI-generated. Another example was a birdhouse with a “honey” sign where the font actually changes mid-shot, which the fan noted, “There is no way a graphic designer would change the font halfway through. It doesn’t make any sense.”

The proof keeps stacking up, with other fans pointing to a clip where a clothes hanger seems to “randomly disappear” into thin air. For many, the evidence is pretty clear. The initial videos were even posted to YouTube reels associated with Swift’s account, although they’ve apparently been taken down following the immediate negative reaction. Following the news, fans immediately divided on social media, with many expressing deep disappointment.

The hashtag #SwiftiesAgainstAI quickly started trending online, showing just how strongly people feel about this. For some, the biggest problem is the hypocrisy, especially since Swift herself has been a target of AI-generated content in the past. She’s even had to speak out against deepfake posts and images, saying the experience “really conjured up my fears around AI, and the dangers of spreading misinformation”.

For a community that values the meticulous detail and personal connection in her art, this move to seemingly cut corners by using what many are calling AI slop may feel like a real betrayal. If true, this would be another fact about Taylor Swift we didn’t know.