Le Parisien Bakery in Midtown Manhattan has drawn attention online after a customer recorded a delivery worker carrying bulk Costco baked goods into the store. The New York City café advertises itself as an authentic French bakery serving traditional pastries, but the TikTok video appears to show plastic clamshell containers of Costco croissants being brought through the front entrance during business hours.
A customer originally shared a video reacting after spotting plastic containers of croissants being carried through the front entrance while customers were dining inside. TikTok account @fakdpodcast later reposted the footage with additional commentary, comparing the delivery with screenshots of the bakery’s website and menu.
According to the commentary creator, Costco croissants retail for significantly less than the prices listed on Le Parisien’s menu, where some croissant-based items are priced at around $12. Comparing the menu with the delivery footage, the creator said, “They’re selling them for $12 a piece,” before adding, “A little powdered sugar, and voilà that $1.50 croissant now is $12.50 going out the door.”
Customer questions bakery’s ‘authentic’ branding after Costco delivery
In the original TikTok, the customer explains why the delivery caught her attention.
“Selling a croissant for $12 and I was like, this is an insane price. And then I turn around, look at this. This guy—the delivery guy just came in… Oh my god, look in there. Croissants are from Costco. Costco.”
The creator also compared screenshots from Costco’s website with the containers shown in the video, arguing that they matched. He then mentioned Le Parisien’s website, describing pastries as “meticulously crafted with care and expertise using traditional recipes handed down through generations” and inviting customers to enjoy “house-made pastries.” The discussion centered on whether the bakery’s branding matched what customers believed they were paying for, a question that has also come up in stories about unexpected restaurant fees appearing on diners’ bills.
The video drew a mix of reactions from viewers. Some questioned whether the bakery’s branding aligned with what appeared in the delivery, while others noted that many restaurants and bakeries rely on wholesale suppliers.
One commenter wrote, “Wait until people find out about Sysco,” while another added, “Wait until people find out that a lot of bakeries sell Costco cookies too.” Similar restaurant debates have also played out after unexpected mistakes in fast-food orders went viral on TikTok.
The creator also pointed out that the bakery appears to have a kitchen in the back and suggested the croissants could be reheated or finished on-site before being served, though he did not present evidence of how the products were ultimately prepared. He argued that many New York City storefronts lack rear service entrances, making it difficult for businesses to bring deliveries inside without customers noticing.
“The thing with New York City is you really can’t hide this stuff, because there are no back entrances to a lot of these buildings,” he said. “They have to come through the front.”
Toward the end of the video, the creator acknowledged that using pre-made baked goods is common in some settings, saying, “I think a lot of us know that airports and places like train stations, they don’t actually bake anything—they bring this stuff in.”
He added that customers may have different expectations when a business markets itself as a traditional French bakery, saying, “This place touts itself as being a freshly baked Parisian bakery, and they are bringing this stuff in on false pretenses.”
Published: Jul 25, 2026 11:58 am