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Screengrabs via TikTok/@giorgiamalerba0/@vaasjukovaa/@leesiyoung38

What is TikTok’s viral Smudged Lipstick Trend?

Another day, another viral TikTok trend.

TikTok remains the ultimate social media platform Gen Z gravitates most to in order to see what’s trending online right now. The app has gained insane popularity in recent years and is currently responsible for dictating what’s in and out of style in online circles. From challenges and quizzes to fun dance trends, TikTok has it all, making it easily appealing to all sorts of people.

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Right now, the platform is in danger of being banned in the U.S., but not even that is enough to deter its users from continuing to explore new trends. The Smudged Lipstick trend is only one of the latest, with over 282.2K TikToks already created by users who wished to join the party. It’s not hard to understand why — among all the trends on the app, this is definitely one of the most wholesome and easiest to participate in.

Set to the tune of a sped-up version of the song “K.” by Cigarettes After Sex, the trend consists in showcasing someone applying lipstick, accidentally smudging it a bit. Then, someone else attempts to clean up the smudged product, only for the camera to reveal that person’s face covered in lipstick stains. Putting it simply, this trend is meant to showcase users’ affection for others — usually, the favorite people in their lives — and is spreading a wave of positivity and love online.

The popular TikTok creator Giorgia Malerba (@giorgiamalerba0) also jumped on the trend, but in an innovative way. The influencer opted for displaying her love for her goat, showing its hoof attempt to clean up the smudged lipstick, instead of the human hand most people expected. Her TikTok has now over 12.7M views.

A lot of other users have also taken the opportunity to express love for their pets, which typically results in some rather confused-looking animals. At least we know these pets are getting all the affection they deserve.

@vaasjukovaa

кот в шоке, но я эго люблю❤️‍🩹

♬ k – spedupaudios ୨♡୧

Meanwhile, some folks have taken a less lovey-dovey route, choosing to joke about having no one special to do this with. Judging by the 4M likes this video by user @ilovethecolorgreeen has gathered, lots of people can relate to the sentiment. It’s also a pretty funny approach, which is always a plus.

Korean actress Lee Si-Young (@leesiyoung38) also chose to jump on this bandwagon, using blue lipstick instead of the more common red. As viewers soon find out, there’s a very good yet curious reason for this change. Her video has gathered over 6.2M views.

As questionable or dangerous as some TikTok trends might be, there’s also a lot of harmless fun to be had with it. Thankfully, the Smudged Lipstick trend is definitely in the latter category.


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Image of Rafaela Coimbra
Rafaela Coimbra
Rafaela is a freelance writer for We Got This Covered. Writing professionally since 2022, she loves sharing her knowledge and opinions about all things anime, manga, TV shows, and movies. When she’s not working, though, you can easily find Rafaela with a fantasy book in hand, or consuming some other form of entertainment — you know, lest a thought occur.