Netflix launched its social media promotion for Chilling Adventures of Sabrina last Friday – Friday the 13th, geddit? – and conjured up an eerie teaser and a new behind the scenes video featuring some of the cast.
First off, the @SabrinaNetflix Instagram account shared a clip filmed by the titular teenage witch herself, Kiernan Shipka, introducing “her coven” – the other cast members that make up the Spellman family. These consist of her Aunts Zelda (Miranda Otto) and Hilda (Lucy Davis), her English cousin Ambrose (Chance Perdomo) and warlock Nicholas Scratch (Gavin Leatherwood).
Check it out below:
The very same day, showrunner Roberto Aguirre-Sacasa shared a spooky teaser for Sabrina which encouraged fans to “join the coven.” In an eerie procession of images, the promo hinted at story elements such as the Necronomicon spellbook and the introduction of Salem, Sabrina’s iconic talking black cat. We previously got a look at the witch’s familiar pet in a sneak peak shared a while back, and we’re certainly looking forward to seeing more of him.
— RobertoAguirreSacasa (@WriterRAS) July 13, 2018
Chilling Adventures of Sabrina has been a long time coming. Originally it was to air on The CW as a spinoff from Riverdale, but the network ultimately passed on the production and Netflix snapped up the project instead. If you’re expecting something like 90s sitcom Sabrina the Teenage Witch, though, then you’re out of luck, as it’s been described as “tonally in the vein of Rosemary’s Baby and The Exorcist.”
Chilling Adventures of Sabrina is expected to arrive some time this year and the rest of the cast consists of Jaz Sinclair as Sabrina’s best pal Rosalind, Ross Lynch as her mortal beau Harvey Kinkle, Michelle Gomez as Madam Satan and Richard Coyle as the sinister Father Blackwood.