Netflix Says It’s Not Planning On Adding Commercials


Home entertainment has changed and evolved so much over the years.

Though I came in towards the end of its existence, I always adored going to Blockbuster on Friday nights to pick out a DVD with my parents. I’ve always been a little upset at Netflix about the death of home video, but now that the streaming service is finally facing some competition at the top of the game, and rumors of possible advertisements have surfaced, I find myself not wanting things to change.

But apparently, that isn’t something we have to worry about.

According to Variety, the entertainment company revealed its second-quarter 2019 earnings on Wednesday, while also announcing it has no plans of subjecting its users to ads.

“We, like HBO, are advertising free,” the company said in its letter to investors. “That remains a deep part of our brand proposition; when you read speculation that we are moving into selling advertising, be confident that this is false. We believe we will have a more valuable business in the long term by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction.”

Netflix, not only as a media presenter, but as a media producer as well, has been sitting pretty at the top of the streaming game for a long time now. It’s allowed them to stay afloat and move forward with one of their most appealing features (i.e. no ads). And even with the quickly approaching launch date of Disney Plus, executives don’t seem to be sweating too much, and see no need to change up their format.

But even with the money they’d be receiving from their potential sponsors, it doesn’t look like ads would be a good route for Netflix to take in any case. According to a recent study, 23% of subscribers claimed they’d drop the service completely if it began showing advertisements. That’d be around 14 million of the 60 million people currently paying at least $12.99 a month.

While the executives over at Netflix will more than likely not look at this article, we’d still like to know your thoughts. Tell us, what are your plans for the king of streaming after Disney Plus jumps online? Are you going to drop it? Or can you not stand being without Stranger Things? Go ahead and leave us a comment down below.

Source: Variety