Netflix Stakes A Claim To Double Original Content In 2016


Enjoying Jessica Jones? How about a spot of political drama in House of Cards? Or Aziz Ansari’s new kid on the block, Masters of None? If this year heralded a marked surge in Netflix‘s production of original series and feature films, then 2016 will see the streaming platform up the ante quite considerably.

After rolling out no less than 16 properties from its slate of original programming in 2015, according to Chief Content Officer Ted Sarandos, the online giant will bump that figure up to 31 as it looks to expand its global reach. Indeed, part and parcel of that expansion will be establishing Netflix in more countries across the globe. Currently, the service is available in a total of 80 countries worldwide, but Sarandos has set a target of 200 by the end of 2016.

A bold strategy, then, though while speaking at the UBS Media Conference in New York earlier today, the company’s CCO believes that Netflix has no intention of padding its library with filler; instead, Sarandos believes “this is high quality stuff. This is programming people want to watch.”

Superheroes may have carved out a popular corner on the platform what with Marvel’s Defender’s mini-series, but we’ve seen more and more evidence of the platform branching out, with original features such as Beasts of No Nation and the acclaimed episodic series Narcos, which Sarandos believes is “the first flavor of what global television can be.”

On the Marvel front, we know that Luke Cage and Iron Fist – which recently enlisted Scott Buck as showrunner – will form part of the expanded slate, while there’s also the return of stalwarts House of Cards and Orange is the New Black, but what of Netflix‘s original programming beyond that?