Xperia PLAY: Minecraft BuildforKristen Contest Details


Xperia PLAY: Minecraft BuildforKristen Contest Details

Starting today, Minecraft fans can use their building skills for a good cause through the Sony Xperia PLAY BuildforKristen Contest. As the title suggests, gamers can test their skills at building creations within the popular game, in order to enter for a chance to meet comedian Kristen Schaal. A newcomer to the game, she’s offered up a meet and greet trip to New York City to the best digital creator.

You can download Minecraft: Pocket Edition on the Sony Ericsson Xperia PLAY to start building. Full contest details and regulations can be found on Facebook, with more information below. It runs until November 7, 2011.

Best of luck!

Are you a budding Minecraft™architect dying to showcase your construction skills to the world? Then get ready for the build of your life.

Today, Sony Ericsson issued a challenge to the Minecraft community to build something extraordinary for comedian and Minecraft newbie Kristen Schaal. The winner will win a trip to New York to meet Kristen while claiming Minecraft master bragging rights.

“We know there’s a dedicated Minecraft community out there and by issuing this challenge, we’ll see how they showcase their creativity and skills for the ultimate Minecraft building project,” said Peter Farmer, Head of Marketing, North America at Sony Ericsson. “I can’t wait to see what kind of captivating designs and pixelations the North American Minecraft community create for Kristen.”

“I’ve always had a soft spot for gamers, so the chance to do something with Xperia™ PLAY gamers, and Minecraft gamers in particular, was something that I was totally into,” said Kristen Schaal, comedian and Minecraft newbie. “Plus, I am looking forward to having the world’s largest collection of giant, pixelated buildings.”

The “BuildforKristen” contest starts October 7, 2011 and will run through November 7, 2011. A representative of Mojang, the indie game developer studio based in Stockholm, Sweden that created Minecraft, will be part of the judging process. For more contest rules and prizing details, all Minecraft enthusiasts can go to

The Xperia PLAY 4G Kristen Schaal Minecraft video can be accessed in the US through Sony Ericsson’s YouTube Channel: and

For more information, about the ‘BuildforKristen’ promotion, please go to:

Minecraft™ is a game about placing blocks to build various structures and is one of the fastest growing game franchises in history, with more than 14 million registered users and more than 50,000 new players joining every day.

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