Season two of Graceland is just around the corner, and the USA network is promoting it in a big way. In an effort to attract a larger audience for the sophomore drama, the network has set their sights on a new wave of marketing and released a ‘behind the scenes’ look at the series, which will appear at AMC, Cinemark, and Regal Entertainment Group theaters near you.
The theater spot will run as part of the NCM Media Networks’Â FirstLook pre-show program which airs exclusively at almost 2,000 screens nationwide starting today. This is a huge move for the more conservative NBCUniversal owned cable network, which has put a lot into promoting the upcoming season.
The two and a half minute featurette features mostly footage from season one and introduces the characters to a new audience. There’s not much in the way of what to expect from season two, but if you tuned in last summer, you already know what’s in store – more lies, more action, and more drama.
Graceland, starring Daniel Sunjata and Aaron Tveit, follows the lives of six undercover federal agents living in one house. The agents, split between three government agencies, who work and live together, are all trying to keep a balance between their careers and personal lives. These characters excel at compartmentalizing the two facets of their lives, but when Mike (Tveit), the new guy, moves in, everything starts to get complicated. The first season ended with Mike heading back to Washington D.C., and the other characters picking up the pieces of what his internal investigation uncovered.
Graceland returns to the USA network on June 11 at 10 p.m. Will you be watching?
