The Formula
A simple paring down of what constitutes the Bond formula would make all the difference. Historically, it’s been gadgets, cars, exotic locations, outlandish action, noteworthy music, stylized credit sequences and Bond Girls, for the most part. These are the things we have come to expect from a Bond film. Some of this is unnecessary ballast, however, and can be cast overboard – or at least re-purposed – without damaging the brand.
Bond films are action films, and action has universal appeal. This is, undoubtedly, a defining characteristic of the franchise. In fact, by making changes in other areas, the specifically outlandish type of action featured in Bond films past could be enhanced. As it stands, the more unbelievable sequences engender epic eye-rolling in many quarters, because it simply adds to the overall fantastical, unbelievable narrative thrust. If the rest of the film were more plausible, then punctuating it with action sequences that are implausible would make them much more fun.
The use of gadgets and cars is also a defining characteristic, but could be adjusted to become a more interesting element. Perhaps by also implying real-world applications of past gadgetry, filmmakers can successfully reference the impressive 50 year legacy of Bond, while drawing the series closer to reality.
It is the striking of a fine balance between the implausible and the relatable that will save Bond in the final analysis, because everybody needs escapism and wish fulfilment – not just white men. So, while gadgets and cars provide the opportunity for a reality check, the use of exotic locations provides the wish fulfilment. Let’s face it, we all feel well-travelled after watching a few Bond films – they take us to places we might never otherwise see, and that’s an invaluable aspect of this franchise.
The noteworthy music and stylized credit sequences are an interesting combination. They are an important part of the formula, and certainly, the music can be used to give a nod to the historic nature of the film series. The credit sequences are slightly different, however, and need a little work. They have always used images that underpin the sexism of the franchise, and are reflective of popular culture in 1962 – but these images are no longer relevant, or appropriate, in 2016.
Finally, there are the Bond Girls. This is categorically unnecessary ballast that needs casting adrift – but the use of women in Bond films is an issue we will deal with separately, later…
