John Carter May Be A Massive Flop

According to a recent report from Deadline, Disney's $250 million dollar gamble may end up being the biggest write-off of all time! Early tracking numbers are out and apparently they are not good. "2 unaided, 53 aware, 27 definitely interested, 3 first choice,” a senior exec at a rival studio told Deadline.

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What’s this? John Carter may turn out to be a flop?

According to a recent report from Deadline, Disney’s $250 million dollar gamble may end up being the biggest write-off of all time! Early tracking numbers are out and apparently they are not good. “2 unaided, 53 aware, 27 definitely interested, 3 first choice,” a senior exec at a rival studio told Deadline.

He went onto say:

”It just came out. Women of all ages have flat out rejected the film. The tracking for John Carter is shocking for a film that cost over $250 million. This could be the biggest write-off of all time.”

While Disney is probably starting to worry, they say that there’s still time and they will continue to support the film.

”We know that we have a long way to go. It’s still four weeks out, and the bulk of the media hasn’t hit yet. Our Super Bowl ad did what we intended it to do: have a pop of awareness. On Sunday we launch a full campaign with 90+% of all of our media ready to go.”

As Deadline points out though, John Carter only has a two week head start on The Hunger Games, which is a big issue considering The Hunger Games is going to be huge, and I mean Twilight huge.

Personally, I’m excited for the film but I do see why Disney may be nervous. $250 million is a ton of money to spend on a film that features a relatively unknown actor and is based on only somewhat well known source material.

Plus, the whole sci-fi theme may make it a hard sell as well. Oh and then there’s the competition that it will face from The Hunger Games.

See my point now? Disney has every right to be nervous.


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Matt Joseph is the co-founder, owner and Editor in Chief of We Got This Covered. He currently attends the University of Western Ontario and is studying at the Richard Ivey School of Business. He works on We Got This Covered in his spare time and enjoys writing for the site.