Warner Bros. Will Reportedly Rebrand The DCEU This Summer
Much to fans’ despair, Warner Bros. hasn’t exactly stuck the landing with their DC Extended Universe, with only one out of the five movies released under the banner so far turning out to be a bonafide critical and commercial smash. The studio has two options moving forward, then. They can either plow ahead and hope things get better or rebrand the franchise to get away from the failures of the past.
According to a new leak, it’s the latter option that Warner Bros. is working on now. Recent intel claims that the studio’s planning on unveiling a brand new title and logo for the shared universe at this summer’s San Diego Comic-Con, which is set to take place from July 19th-22nd. If true, this would be huge news with massive implications.
The leak doesn’t specify whether the rebrand will push the reset button on the franchise as well – which has been rumored to be happening – but given that future films like Aquaman and Wonder Woman 2 will likely tie into previous movies, we doubt WB would go with this angle. Still, you never know.
Either way, the new title in particular would probably act as a fresh mission statement that the future of the DC movie universe will be much stronger than what’s gone before, perhaps with more of a unifying tone – and a promise that we won’t get any further confused, studio-muddled mishaps like Suicide Squad and Justice League.
But what could the new title of the franchise be? Well, the DCEU label never caught on in the same way as the Marvel Cinematic Universe, so it shouldn’t be too confusing for fans to adjust to a different name. They could even simplify it as just DC Universe, which would tie in with the upcoming streaming service and create a brand cohesion across the mediums.
That being said, let’s not get too carried away with ourselves, as this is just an unsubstantiated rumor right now. However, it would be a sensible move for WB to make at this time, as they desperately need a way to get the wider audience – and even core comic book movie fans – excited for the DCEU again – or whatever it may be called once they rebrand.