New Avengers: Endgame Promo Convinces You To See It In IMAX

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Avengers: Endgame is poised to be the biggest film release this year (both in terms of box office totals and audience anticipation), and directors Joe and Anthony Russo are making their case as to why fans should check out the next Marvel Cinematic Universe (MCU) effort in IMAX.

As reported by Collider, the Russo brothers have released a brand new behind-the-scenes featurette, which details how (and why) they shot Avengers: Endgame in IMAX. In fact, both Avengers: Infinity War and Avengers: Endgame are the only two Hollywood films which have been shot entirely using a brand new ALEXA IMAX camera, which was developed in a joint collaboration between IMAX and ARRI Rental.

While plenty of other blockbuster movies – Captain America: Civil War, Star Wars: The Last Jediand Wonder Woman 1984 – were partially shot on IMAX cameras, the Russo Brothers wanted to use IMAX products for each and every shot for both Infinity War and Endgame. 

While the featurette (which can be viewed below) doesn’t feature any new footage from Endgame, both Anthony and Joe have provided some insight on what it was like to use IMAX cameras when filming the pic. 

“It made sense to us that the grandest cinematic event in Marvel history should be executed in full IMAX,” Joe explained.

“The level of ambition in these films is pretty high and we needed equipment that could help us fulfill that ambition,” Anthony said.

Aside from a larger aspect ratio, the Russo brothers detail how the audience will be treated to a richer film (in terms of color range and resolution). While there are only a handful of IMAX screens in North America that will be able to properly display the 65mm print of the movie, there are still plenty of theaters which will be showing the digital IMAX version when Avengers: Endgame drops on April 26th.

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