Festival after movies were once used to promote the beauty of the event itself, but artists have rapidly found it to be an effective mechanism to promote their own brand as well. Both Martin Garrix and Kaskade, two powerhouses of modern electronic dance music, have adopted this method to depict their experiences at this years Electric Daisy Carnival.
While Kaskade’s after movie documents his sets at EDC, Martin Garrix shows a much more holistic view of the man behind the music. Having teamed up with 7UP to provide engaging new content, fans can see Garrix prepping for his monstrous set at the speedway and playing a rowdy show at OMNIA nightclub with his mega famous DJ friends.
Though both videos may be short, it’s hard not to get goosebumps watching the larger than life personas of these producers.
Source: Your EDM