Lance Herman, a salesman at Ulmer Chevrolet in Lloydminster, Saskatchewan, recently posted a TikTok video about a 2026 Cadillac CT4 Luxury AWD that his dealership was struggling to sell. The video has been viewed more than 1,600 times. Herman’s dealership bought the car from another GM store after it sat there long enough that the original dealership gave up on selling it.
Herman believes the car’s metallic green paint job is the main reason it hasn’t sold. “Not everybody likes a green vehicle,” he admitted in the video. But he made it clear that the color is really the only issue, because the car itself comes loaded with features, including a 2.0-liter turbocharged engine, all-wheel drive, a sunroof, a Bose audio system, leather seats, heated front seats, a heated steering wheel, wireless charging, and both Apple CarPlay and Android Auto.
On top of all that, Herman also pointed to the car’s warranty coverage, which includes Cadillac’s four-year/80,000-kilometer warranty, maintenance coverage, longer powertrain protection, and included OnStar services. “We just did something that no other car dealership ever does,” he said, as per Motor1. “We bought a car from another store that they couldn’t sell.”
Taking a chance on unsold inventory is a bold but logical dealership move
Herman’s video quickly attracted debate in the comments, with many viewers turning it into a General Motors versus Toyota argument. Herman stayed calm and avoided taking sides, saying, “All vehicles have issues… that is why we all have service shops.”
He also mentioned that his dealership had recently dealt with a Toyota Tundra that needed a full engine replacement, which helped put things in perspective. Dealership disputes are not always this straightforward, as one woman found out after a Cadillac Escalade purchase went wrong.
His composed response actually supports the point he was trying to make. The problem with this Cadillac likely has nothing to do with reliability or quality. The real issue is that modern car buyers, especially those shopping in the luxury segment, tend to stick to safe, neutral colors like black, white, gray, and silver. A metallic green car asks buyers to have a strong personal preference, which makes it harder to sell off a standard dealership lot.
Whether or not the TikTok video leads to an actual sale, it did manage to get hundreds of people talking about a Cadillac sedan they likely would never have noticed otherwise. Herman turned a slow-moving piece of inventory into an online conversation, which is not a bad outcome for a car that was previously just collecting dust at another dealership.
Not all automotive service experiences end on a positive note, and a recent case of a customer left waiting weeks at an auto shop is a reminder of how quickly trust can break down. The broader takeaway here is simple.
Car color matters more than most people think, and a well-equipped car with an unusual paint job can struggle to find a buyer no matter how good the specs are. Herman is betting that the right buyer is out there, and that getting enough eyes on the car is all it takes to close the deal.
Published: May 27, 2026 02:57 pm