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The best TikTok hashtags to use to get more views

Not getting those likes? Using the right hashtag can be the secret to TikTok success. Here are just a few of them.

Best hashtag strategy
Screengrab via YouTube/Jazmin Bautista

Ever since it exploded in popularity during the global pandemic, TikTok, the short-form video hosting platform, has become one of the biggest social media services of all time, easily the equal of online mainstays such as Facebook and Instagram.

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And, just like its competitors, it’s all about the likes and shares.

Why are hashtags on TikTok important?

Getting your content out in front of fellow users is not just a question of getting a quick dopamine fix either. Much like in the early days of YouTube, TikTok has become a new frontier for the stars of tomorrow to gain fame and, increasingly, fortune, with “overnight” successes such as Khabane Lame, Addison Rae, and Charli D’Amelio earning millions of dollars thanks to their millions of followers.

But as the platform’s popularity increases, the likes and shares become more elusive. Gaining new followers these days requires strategy and one of the most effective ways to get yourself showing up on other users’ “For You” page is the use of hashtags. Hashtags are metadata tags used to categorize videos by content.

They consist of a # symbol, followed by a term referencing the video content. For example, #halloween #family #shehulk, or #momsoftiktok are all hashtags that can be used to optimize your videos for the TikTok algorithm.

Picking a proper hashtag is a vital part of getting your content in front of the audience you want. Not only do they affect the algorithm itself, but other users also can subscribe to specific hashtags which means your chances of getting their eyes on your video increase exponentially even if they don’t follow your account specifically.

However, just like the many things that trend on TikTok, some hashtags wane in popularity, just as some hashtags rise. And there are even hashtags that remain somewhat evergreen and can almost always help bump your video’s views.

“Evergreen” hashtags

#tiktokfamous hashtag

Here are ten hashtags that tend to remain constantly popular and in use on TikTok:

  1. #TikTok
  2. #fyp
  3. #foryoupage
  4. #viral
  5. #funny
  6. #music
  7. #fashion
  8. #follow
  9. #memes
  10. #TikTok4fun
  11. #ootd
  12. #shopping
  13. #dayinmylife
  14. #rizz
  15. #dance

Most popular trending hashtags

#tiktokfamous hashtag

There is some overlap between evergreen tags and tags that are mere “of the moment”. Paying attention to your own Discover page can help give you an idea of what is the flavor of the moment at any given time. Here are some of the hashtags currently trending:

  1. #fyp
  2. #foryoupage
  3. #tiktokchallenge
  4. #duet
  5. #trending
  6. #comedy
  7. #presents
  8. #goodwill
  9. #tiktoktrend
  10. #winteroutfits
  11. #featureme
  12. #tiktokfamous
  13. #repost
  14. #viralvideos
  15. #viralpost
  16. #video
  17. #foryou
  18. #slowmo
  19. #new
  20. #funnyvideos
  21. #pajamas
  22. #artist
  23. #fitness
  24. #justforfun
  25. #couplegoals
  26. #beautyblogger
  27. #music
  28. #recipe
  29. #DIY
  30. #funny
  31. #relationship
  32. #tiktokcringe
  33. #tiktokdance
  34. #dancer
  35. #dancelove
  36. #dancechallenge
  37. #5mincraft
  38. #workout
  39. #motivation
  40. #lifestyle
  41. fashion
  42. gucci
  43. #fashion
  44. #ootd
  45. #inspirational
  46. #goal
  47. #quotes
  48. #behindthescenes
  49. #weirdpets
  50. #memes
  51. fendi
  52. #momsoftiktok
  53. #dadsoftiktok
  54. #petsoftiktok
  55. #tiktokcringe

Some hashtags are more niche than others. If your own account focuses on topics like food, fitness, or self-help, you can consider using some of the hashtags that are trending in those fields.

Self-help hashtags

#edutok hashtag
  1. #myvoice
  2. #talk
  3. #inspirational
  4. #decision
  5. #life
  6. #edutok
  7. #livemorechallenge
  8. #motivation
  9. #attraction
  10. #dailymotivation
  11. #mindfulness
  12. #learnontiktok
  13. #bepresent

Food-related hashtags

#tiktokrecipe hashtag
  1. #myrecipe
  2. #easyrecipe
  3. #foodrecipe
  4. #mysecretrecipe
  5. #veganrecipe
  6. #tiktokrecipe
  7. #foodislove
  8. #healthyfood
  9. #newrecipe
  10. #videorecipe
  11. #recipe
  12. #cooking
  13. #foodie
  14. #tiktokfood
  15. dinnerparty
  16. #meal
  17. #cookout

Crafts hashtags

@timmsevitz

Turn a paper plate into a weaving loom to create a colorful rainbow craft for kids. 🌈 #rainbow #easycrafts #kidscrafts #crafty #artsandcrafts

♬ Golden Girls – The TV Theme Players
#easycrafts hashtag
  1. #crafty
  2. #mycraft
  3. #craftchallenge
  4. #easycrafts
  5. #5_min_craft

Some other TikTok hashtag tips

Be brief. It may be tempting to flood your captions with every hashtag available but it’s better to carefully consider what hashtags best define your content and use only them than let your caption drown in hashtag soup. The more specific you can be, the better.

Consider using a branded hashtag. Speaking of being specific, don’t be afraid to create your very own hashtag that sums up your content and can be used in each one of your posts. For example, if you own a food truck and our using your TikTok to show off your cuisine #yourfoodtrucksname (using the actual name of your truck) is a perfect way to get your brand out there when it’s used in conjunction with other trending and popular tags.

Check out the competition. No one wants to be a copycat but it’s always a good idea to check out what other users offering similar content are using as hashtags. Finding a common denominator is a great way to find a hashtag you can use to attract viewers seeking exactly what you have to offer.