What is GoJo in ‘Succession?’

Succession saw a shocking turn of events when the powerful patriarch Logan Roy (Brian Cox) abruptly left Waystar Royco in the hands of his children, amidst the news of his passing. With the Roy siblings frantically maneuvering to solidify crucial business deals and gain (or lose) control of the family empire, their tumultuous journey took them to Norway in the fifth episode, in hopes of securing a highly coveted and potentially game-changing partnership with GoJo – a company helmed by CEO Lukas Matsson (Alexander Skarsgård).

This unexpected encounter with a new player in the business landscape sparked a flurry of bureaucratic discussions between the Roys and Matsson. The talk was filled with intricate numbers and stock jargon that never once ceased the incessant and customary bickering among the Roys. Regardless of the intricacies left looming from the conversation, many may have been left wondering exactly what GoJo is, and what its end goal of this arrangement may be.

What is GoJo and what does it want?

As previously stated, GoJo is a thriving Norwegian tech company that Logan had envisioned to be the propellor in the modernization of Waystar. The patriarch wished to formalize the agreement back in season 3, and aside from Logan, Roman showed a keen interest in the business proposal, as they saw an opportunity to introduce Waystar to the streaming market by revamping their streaming service, StarGo.

The former plan shifted when Matsson suggested that instead of a merger, GoJo would buy Waystar instead. The idea was fully supported by Logan who would receive a gigantic cash settlement in exchange for Waystar and all its subdivisions, until his Randall, Roman and Shiv all officially proclaimed themselves against the idea. Refusing to give up ATN and Waystar, all hell broke loose when Logan passed away upon agreeing to meet with Matsson.

Suddenly, Waystar’s stocks dropped by 20 percent, and only received 10 perfect back once Kendall and Roman were appointed as the new co-CEOs of the company. Instead of Logan, the Roys are the ones meeting with Matsson, who proposed a deal of a lifetime. Instead of paying the aforementioned exorbitant amount, the Norwegian CEO was now willing to bump the price, now paying $192 per share of the company, receiving full custody of Waystar, its subsidiaries, and ATN.

Despite Shiv being absolutely head in over heels at the prospect of seeing a hefty amount of money heading to their pockets, Kendall and Roman aren’t nearly as thrilled. As we all know, Succession sure loves its cliffhangers and plot twists, and we will only know for sure if the deal will be settled next Sunday at 9 pm Eastern Time (ET).