Reggie Fils-Aime
(Photo by Neilson Barnard/Getty Images for Nintendo of America)

Former Nintendo CEO isn’t buying into the metaverse

Former Nintendo of America CEO Reggie Fils-Aimé doesn't believe that Meta's Metaverse will succeed as the company isn't innovative enough.

Former Nintendo of America boss Reggie Fils-Aimé has questioned the metaverse, stating that he doesn’t think it’ll succeed.

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During an interview with Bloomberg, Fils-Aimé described the metaverse as a “digital space where you interact with your friends in a social and gaming type of environment”. He believes that the definition already loosely exists in games like Fortnite, where players and large events can be hosted in a digital space, with plenty of fan interaction.

As a result, Fils-Aimé stated that he doesn’t buy Facebook parent company Meta’s description of its metaverse. In fact, he blasted Mark Zuckerberg’s outfit, by saying that “you have to admit that Facebook itself is not an innovative company. It’s not. They have either acquired really interesting things like Oculus or Instagram, or they’ve been a fast follower of other people’s ideas. That’s Facebook”.

In addition, he also stated that consumers, customers, and culture are the three main drivers of innovation, something he doesn’t believe that Facebook is bringing to the table.

“You have to think about your consumers, you have to think about your customer. You need to think about bringing new and different ideas into the marketplace. You need to reward that within your culture. These are the things that drive innovation. You need to have a culture of innovation. Anything that you do within an innovative company… You need to be challenging yourself to be doing things differently rather doing something same old – same old or copying someone else’s idea.”

Facebook’s metaverse was first announced by Meta CEO Zuckerberg back in October of last year, when he outlined his vision to create an interactive virtual world through the use of VR and augmented reality technologies.

As of right now, though, the metaverse is currently on its invite-only beta stage in the United States and Canada, with no official public release having been announced.


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Erielle Sudario is a Digital Producer for We Got This Covered. Outside of work, she's either DM'ing a 'Dungeons and Dragons' campaign, playing video games, or building keyboards. Erielle holds a Bachelor of Communications Degree (specializing in film and journalism) from Western Sydney University and a Graduate Diploma in Radio and Podcasting from the Australian Film, Television, and Radio School.