Sony believes that the PlayStation 4 is now the system of choice for shooter fans, according to PlayStation group marketing manager Lauren Bradley. Speaking to MCV, Bradley said that:
This generation, the shooter audience is tending to switch over to PS4, so we’ve got high expectations for Star Wars Battlefront around both launch and into next year.
Indeed, Bradley believes that Star Wars Battlefront will be a system seller for the company, especially as it ties in nicely with the PlayStation brand’s 20th anniversary.
When we first saw [the Battlefront TV ad] I think everyone in the office suddenly had something in their eye. It really pulls on the heart strings and celebrates nostalgia, which aligns well with PlayStation’s 20th anniversary.
One of the most favourited comments on our Facebook post was ‘the nostalgia is strong with this one’. Star Wars is so important to so many of us, those who love it often have that one friend they grew up watching it with so its a good way to get the local co-op message across.
Nobody can question the massive success the PlayStation 4 has enjoyed since its release at the end of 2013, but Sony may be just a little too quick off the mark with the above comments. After all, Halo 5: Guardians has just released exclusively on Xbox One and has set the record as the highest grossing release in the franchise’s history.
Star Wars Battlefront, meanwhile, releases for Xbox One, PlayStation 4 and PC on November 19. Will it be a “system seller” for Sony? Only time will tell, but for now, let us know your thoughts in the usual place.
