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7 Ways To Fix The Current State Of Cinema

Chances are you've not been having the best year at the cinema so far. Though 2016 has delivered some true gems, it's also seen an above average share of flops as well. Not just in terms of box office, either. There have been a lot of grumblings lately about poor box office returns - the surest sign we have of general audience opinion of the films in question - but critical opinion of the movies coming out of Hollywood has been pretty muted, too.
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3) Push Entertaining And High-Quality Low Budget Movies

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green room

There’s not just a problem with the type of movies Hollywood makes today. Another issue is distribution, and the lack thereof of high quality films with box office potential that just happen to be low budget.

A wide audience probably would have taken to the Carpenter-esque horror Green Room or batshit thriller The Invitation for example, if only they had known they were there/if they had access to one of the few cinemas that bothered to screen them back in April. They got some of the best reviews of the year, and made just $4 million between them – buried by unenthusiastic studios.

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Foreign movies count here, too. Potentially crowd-pleasing thrillers like Disorder and A War sank stateside this year, just as foreign movies always do, because of Hollywood’s apparent lack of interest in promoting them.

The rise of foreign-language television, such as Nordic noir, has at least proven that audiences are prepared to jump the language barrier and read some text as long as there’s a good story involved – so why not push foreign cinema more, too?


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