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7 Ways To Fix The Current State Of Cinema

Chances are you've not been having the best year at the cinema so far. Though 2016 has delivered some true gems, it's also seen an above average share of flops as well. Not just in terms of box office, either. There have been a lot of grumblings lately about poor box office returns - the surest sign we have of general audience opinion of the films in question - but critical opinion of the movies coming out of Hollywood has been pretty muted, too.
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1) Give The People Sequels They Actually Want

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There isn’t necessarily anything wrong with sequels. Last year brought some great ones that both audiences and critics alike absolutely lapped up: Mad Max: Fury Road, The Force Awakens, Mission: Impossible – Rogue Nation, Furious 7.

However 2016, in the sequel department at least, has seen absolutely abysmal reception, financially and critically. Ice Age: Collision Course, Independence Day: Resurgence, The Hunstman: Winter’s War, Alice Through the Looking Glass, Zoolander 2, Teenage Mutant Ninja Turtles 2…all were critical disasters, and audiences stayed away.

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It seems Hollywood was so focused on delivering sequels this year that it never stopped to ask whether people actually wanted the ones they were churning out. Some real quality sequels have come out so far in 2016 – Civil War, 10 Cloverfield Lane, Finding Dory – that happened to land with audiences. For starters, this was probably because they didn’t stink of failure, but also because these were also sequels that viewers were actually looking for.

Simply put, if Hollywood is going to keep sequelizing, and it likely will, it should make more sequels that people really want.


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