As the opening weekend of Avengers: Endgame first got underway, many were predicting that the film would beat the all-time record for biggest box office debut, both globally and domestically. Nonetheless, few could’ve imagined just how huge the movie’s first few days would be.
At the time of writing, Endgame’s worldwide total sits at a staggering $1.209 billion, almost doubling the previous opening weekend record of $640 million set by Avengers: Infinity War. On a domestic level, the new film has raked in $350 million in its first three days, which again, easily beats the Infinity War figure of $257.7 million. Needless to say, Marvel Studios has cause to be very happy right now. And in the latest Endgame TV spot, we essentially get a 15-second celebration of the film’s box office dominance, not to mention its critical acclaim.
Moreover, since a huge number of people have now seen the movie for themselves, this latest promo isn’t shy about sharing a few spoilers. For one thing, it looks like Marvel is finally ready to put Professor Hulk in the promotion, having hid him from all the previous trailers and TV spots.
We also get another look at Thor’s latest style, as well as a couple of shots of Pepper Potts in her new Rescue suit. If you haven’t seen the film by now, then apparently Marvel is just assuming that you’re not too fussed about going in fresh.
But going back to those box office figures, Avengers: Endgame is very much in unprecedented territory right now, and it’ll be interesting to see how well the film can sustain its commercial momentum in the coming weeks. Are we looking at the movie that will finally top Avatar in the worldwide rankings? Maybe, and maybe not, but surely the time is right to start having that conversation.
Published: Apr 28, 2019 01:55 pm