Netflix sure has a strange way of deciding how to spend its money, whether it’s forking out $20 million to acquire the rights to a scintillating erotic drama or handing out a season 2 renewal for a show that the company’s own data proved wasn’t all that much of a success, but the marketing campaign for May December has started its plans for worldwide domination across several different avenues.
Having stumped up $11 million to land the rights to Todd Haynes’ upcoming drama, presumably to position it as one of the prime candidates for an awards season push, the first trailer has been released for the benefit of those in the United States and Canada only.
Fret not, though, for Natalie Portman and Julianne Moore’s latest outing – and the reasons why Netflix has viewed it as such a worthwhile investment – has also rolled out its first teaser on Sky Cinema as well, ensuring it lands plenty of eyeballs all over the world.
It did score rave reviews on the festival circuit earlier this year, and Haynes is known for knocking out a string of acclaimed features that tend to at the very least flirt with awards season glory, but it’s an unfortunate drawback of the messy world of rights and distribution that may have to look a little harder to find it depending on where you reside.
Either way, a pair of knockout performances are nigh-on guaranteed with Portman playing an actress who moves in with Moore’s fading star and her spouse for the purpose of researching and getting into character ahead of the former playing the latter in a biopic.
Of course, it would be more beneficial everyone able to see the May December trailer in the same place, but that’s a small print conversation well above our pay grade.
