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The Top 10 Movie Trailers Of 2013

A film can have a stellar ensemble cast, a high pedigree director, the most fascinating subject matter and heaps of critical praise. But sadly, none of this matters without an engaging trailer to bring audiences in. A great trailer can elevate a film’s chances of stepping out from the pack, while a lousy trailer can turn viewers off from attending a show that they may have anticipated.
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[h2]3) The East Teaser[/h2]

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Brit Marling became a sensation at the 2011 Sundance Film Festival for two films she wrote, directed and/or starred in – Another Earth and Sound of My Voice – but neither of those films impressed me, despite their original premises and intriguing twist endings. So, I was not that eager to see her next film. Then I saw the first trailer for The East, and I could not wait to give Marling another chance.

Beginning with what seems like another PR ad from an oil or natural gas company, the trailer quickly zaps our attention when the eco-terrorist group at the film’s focus hijacks the promo and replaces it with warnings. “We want all those who are guilty to experience the terror of their crimes… when it’s your fault, it shouldn’t be so easy to sleep at night.”

Simply put, this trailer hit a nerve, thanks to Ellen Page’s off-kilter, threatening voice-over, some haunting images and rapid and throbbing edits that portrayed the danger and stakes set by the anarchist group. In an age of Edward Snowden, Page saying, “Spy on us? We’ll spy on you,” grabbed our attention.

This was a gripping tease that promised revenge against big, powerful conglomerates, giving audiences just a taste of the provocative madness while leaving us eager to see what would unfurl on the screen. It was a dark but crafty trailer and it did everything it could to grab and hold your attention.


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Author
Image of Jordan Adler
Jordan Adler
Jordan Adler is a film buff who consumes so much popcorn, he expects that a coroner's report will one day confirm that butter runs through his veins. A recent graduate of Carleton's School of Journalism, where he also majored in film studies, Jordan's writing has been featured in Tribute Magazine, the Canadian Jewish News, Marketing Magazine, Toronto Film Scene, ANDPOP and SamaritanMag.com. He is also working on a feature-length screenplay.