Ty Dolla $ign Shows Off Futuristic “Zaddy” Video


Last week, Ty Dolla $ign dished out all of the details for his upcoming commercial mixtape, Campaign, and now, the rapper has unveiled the music video to his new single, “Zaddy.”

The video clip revolves around Ty and his robot love interest traveling around the city until meeting up to engage in some intimate relations. In all honesty, it sounds like it would be the perfect plot to an Alex Garland film, but it makes for a pretty good rap video, too. “Zaddy” was directed by Jay Ahn, who has been helming videos for artists such as Jhene Aiko and Anderson .Paak.

Campaign is due out on September 23rd through Atlantic Records and is the first mixtape of the rapper to be commercially released. Other than “Zaddy,” we’ve already heard a couple of tracks off the collection, like “No Justice” and “Campaign,” the latter which includes a guest spot from Future.

Ty Dolla $ign is coming off a successful night at the MTV Video Music Awards this past weekend, where his feature on Fifth Harmony’s “Work From Home” took home Best Collaboration honors. He also joined the stage with Nick Jonas for a performance of “Bacon,” which can be seen here.