Following up on the release of his debut album Generationwhy, mysterious producer ZHU is back today to release a short film of the same name. The new video was first teased ahead of the release of the album in the form of a short trailer, but now the full eleven minute long film is available for streaming and it’s a must watch.
The Generationwhy film spins a suspenseful narrative, opening in a totalitarian complex with six young boys being coerced at gunpoint into a game of Russian roulette. After a revolt, one of the boys manages to break free from his captors and escape outside of the complex. What follows is an otherworldly journey set to the music of ZHU’s single of the same name, serving as a stark contrast to the tense first half of the video.
Speaking about the video’s concept, director American Millenial stated that the film is “dedicated to those born into lives ruled by fear. It doesn’t have to be this way. The answer may not be easy, but it is simple: never underestimate the power of one.”
ZHU‘s Generationwhy short film is a fascinating visual companion to his debut album. With its gripping imagery and imaginative storyline, it will definitely leave an impression on you.
