The best TikTok hashtags to use to get more views

Ever since it exploded in popularity during the global pandemic, TikTok, the short-form video hosting platform, has become one of the biggest social media services of all time, easily the equal of online mainstays such as Facebook and Instagram.

And, just like its competitors, it’s all about the likes and shares.

Why are hashtags on TikTok important?

Getting your content out in front of fellow users is not just a question of getting a quick dopamine fix either. Much like in the early days of YouTube, TikTok has become a new frontier for the stars of tomorrow to gain fame and, increasingly, fortune, with “overnight” successes such as Khabane Lame, Addison Rae, and Charli D’Amelio earning millions of dollars thanks to their millions of followers.

But as the platform’s popularity increases, the likes and shares become more elusive. Gaining new followers these days requires strategy and one of the most effective ways to get yourself showing up on other users’ “For You” page is the use of hashtags. Hashtags are metadata tags used to categorize videos by content.

They consist of a # symbol, followed by a term referencing the video content. For example, #halloween #family #shehulk, or #momsoftiktok are all hashtags that can be used to optimize your videos for the TikTok algorithm.

Picking a proper hashtag is a vital part of getting your content in front of the audience you want. Not only do they affect the algorithm itself, but other users also can subscribe to specific hashtags which means your chances of getting their eyes on your video increase exponentially even if they don’t follow your account specifically.

However, just like the many things that trend on TikTok, some hashtags wane in popularity, just as some hashtags rise. And there are even hashtags that remain somewhat evergreen and can almost always help bump your video’s views.

“Evergreen” hashtags

Here are ten hashtags that tend to remain constantly popular and in use on TikTok:

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun
11. #ootd
12. #shopping
13. #dayinmylife
14. #rizz
15. #dance

Most popular trending hashtags

There is some overlap between evergreen tags and tags that are mere “of the moment”. Paying attention to your own Discover page can help give you an idea of what is the flavor of the moment at any given time. Here are some of the hashtags currently trending:

1. #fyp
2. #foryoupage
3. #tiktokchallenge
4. #duet
5. #trending
6. #comedy
7. #presents
8. #goodwill
9. #tiktoktrend
10. #winteroutfits
11. #featureme
12. #tiktokfamous
13. #repost
14. #viralvideos
15. #viralpost
16. #video
17. #foryou
18. #slowmo
19. #new
20. #funnyvideos
21. #pajamas
22. #artist
23. #fitness
24. #justforfun
25. #couplegoals
26. #beautyblogger
27. #music
28. #recipe
29. #DIY
30. #funny
31. #relationship
32. #tiktokcringe
33. #tiktokdance
34. #dancer
35. #dancelove
36. #dancechallenge
37. #5mincraft
38. #workout
39. #motivation
40. #lifestyle
41. fashion
42. gucci
43. #fashion
44. #ootd
45. #inspirational
46. #goal
47. #quotes
48. #behindthescenes
49. #weirdpets
50. #memes
51. fendi
52. #momsoftiktok
53. #dadsoftiktok
54. #petsoftiktok
55. #tiktokcringe

Some hashtags are more niche than others. If your own account focuses on topics like food, fitness, or self-help, you can consider using some of the hashtags that are trending in those fields.

Self-help hashtags

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge
8. #motivation
9. #attraction
10. #dailymotivation
11. #mindfulness
12. #learnontiktok
13. #bepresent

Food-related hashtags

1. #myrecipe
2. #easyrecipe
3. #foodrecipe
4. #mysecretrecipe
5. #veganrecipe
6. #tiktokrecipe
7. #foodislove
8. #healthyfood
9. #newrecipe
10. #videorecipe
11. #recipe
12. #cooking
13. #foodie
14. #tiktokfood
15. dinnerparty
16. #meal
17. #cookout

Crafts hashtags

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycrafts
5. #5_min_craft

Some other TikTok hashtag tips

Be brief. It may be tempting to flood your captions with every hashtag available but it’s better to carefully consider what hashtags best define your content and use only them than let your caption drown in hashtag soup. The more specific you can be, the better.

Consider using a branded hashtag. Speaking of being specific, don’t be afraid to create your very own hashtag that sums up your content and can be used in each one of your posts. For example, if you own a food truck and our using your TikTok to show off your cuisine #yourfoodtrucksname (using the actual name of your truck) is a perfect way to get your brand out there when it’s used in conjunction with other trending and popular tags.

Check out the competition. No one wants to be a copycat but it’s always a good idea to check out what other users offering similar content are using as hashtags. Finding a common denominator is a great way to find a hashtag you can use to attract viewers seeking exactly what you have to offer.