TikTok creator Jimmy Wrigg opens his video standing inside a Walmart, telling the camera he’s testing Great Value bacon “again.” The actual weighing doesn’t happen on the store floor. It takes place afterward, on a kitchen scale set up over a wooden cutting board, where Wrigg calibrates the device with a 100-gram weight, switches the display to ounces, and starts pulling bacon out of its packaging to see what the numbers say.
After opening the first package, he sets it on the scale and gets a reading well short of 16 ounces. “13.4 ounces. Two and a half ounces underweight,” he says, treating the one-pound package as a 16-ounce baseline. A second package he tests comes in at 14 ounces, two full ounces under that same mark.
Wrigg then shifts from packages to individual strips, apparently responding to pushback he’d gotten on an earlier video. “A lot of people say in the comments, ‘ What are you whining about? That’s only a strip of bacon,” he says before weighing single strips, which come out to roughly 0.8 ounces apiece. He counts out three of them and ties that number back to the 13.4-ounce package, presenting the shortfall as roughly three strips of bacon.
The missing bacon starts to add up
That framing leads to his closing claim. “So we’re talking about three strips of bacon, which means every seven to eight packages short equals a free 100% profit package,” Wrigg says. The video also flashes a page from NIST Handbook 133 showing maximum allowable variations for USDA-regulated meat products. Wrigg appears to use the table to support his claim about how much a package can be underweight.
Wrigg has run this kind of test before, having weighed packaged tomatoes at a Walmart in an earlier video that drew its own wave of attention. Store-brand weight checks have turned into something of a recurring format online, and at least one other retailer’s private-label products have already faced calls for legal action after a comparable on-camera test.
The comment section under the bacon video runs into the thousands, with viewers taking very different views of the test. Some viewers pushed back on the idea that a few ounces of bacon is worth complaining about, with one writing, “that’s my strip of bacon I paid for.”
Others took the claim further and called for legal consequences, with one comment reading, “this is corporate theft, how can we hold them accountable.” A few did their own multiplication, with one estimating the scale of the issue as “3 strips per package times thousands of packages.”
Wrigg tests three Great Value bacon packages in the video, with the first weighing 13.4 ounces and the other two coming in at 14.4 and 14 ounces. All three fall short of the 16-ounce mark, which Wrigg uses to argue that the missing bacon can quickly add up across multiple packages.
Published: Sep 9, 2026 09:03 am