New Hawkeye Promo References The Character’s Best Comics Run

Disney Plus' Hawkeye continues to reference Matt Fraction and David Aja's incredible 2012 comics run with the hero.

From its first trailer on, it was clear that Disney Plus’ Hawkeye takes strong inspiration from Matt Fraction and David Aja’s iconic 2012 comics run. This is considered the best take on the archer in Marvel comics history, combining witty dialogue and super-stylish art into a winning package.

Recommended Videos

We know that Kevin Feige is a big fan of Fraction and Aja’s work, so it wasn’t a huge surprise when the debut trailer and posters struck a very familiar tone. That’s now continued with this Twitter promo for the show, which combines the comic’s use of white space, arrows as a graphic element, and a striking purple hue.

Fraction and Aja’s reputation has been significantly elevated since Hawkeye‘s promotion began, with sales of the collected editions reportedly spiking due to increased interest from fans. Fraction is currently developing shows for NBC/Universal, and Aja has commented on the new attention. But, as he rightly points out, you can’t subsist on attention alone, saying: “Even better: Stop crediting, start paying, haha.”

The Disney Plus show already looks like it’s going to be the most fun take on Hawkeye seen so far in the MCU, with previous appearances of the character having been downbeat or depressed (particularly in Endgame). Executive producer Trinh Tran has said Clint is “a little bit unlike we’ve seen him” and that Renner is trying to bring some freshness to the role.

We’ll find out exactly what that means when the first two episodes of Hawkeye air on Disney Plus on November 24.


We Got This Covered is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Disney Plus may have just teased the coming of a fan-favorite X-Men team, as Marvel’s mutant-mania continues
Read Article Latest Marvel News: ‘Daredevil: Born Again’ admits what we always feared as ‘Deadpool & Wolverine’ may just have leaked its runtime
A shocked Spider-Man and Deadpool superimposed over a poster for Netflix's Daredevil
Read Article The MCU’s perfect sequel to both ‘Guardians 3’ and ‘The Marvels’ might finally be in the works
Drax cheers in Guardians of the Galaxy Vol. 3/Captain Marvel looks awkward in The Marvels
Read Article The curse of ‘Madame Web’ strikes again to kill off a promising live-action Spidey show
Madame Web
Read Article Marvel Studios still won’t confirm the ‘Ironheart’ release date. Is Riri Williams doomed?
Ironheart
Related Content
Read Article Disney Plus may have just teased the coming of a fan-favorite X-Men team, as Marvel’s mutant-mania continues
Read Article Latest Marvel News: ‘Daredevil: Born Again’ admits what we always feared as ‘Deadpool & Wolverine’ may just have leaked its runtime
A shocked Spider-Man and Deadpool superimposed over a poster for Netflix's Daredevil
Read Article The MCU’s perfect sequel to both ‘Guardians 3’ and ‘The Marvels’ might finally be in the works
Drax cheers in Guardians of the Galaxy Vol. 3/Captain Marvel looks awkward in The Marvels
Read Article The curse of ‘Madame Web’ strikes again to kill off a promising live-action Spidey show
Madame Web
Read Article Marvel Studios still won’t confirm the ‘Ironheart’ release date. Is Riri Williams doomed?
Ironheart
Author
David James
London-based writer of anything and everything. Willing to crawl over rusty nails to write about 'Metal Gear Solid' or 'Resident Evil.'