6 Reasons Why Microsoft Needs To Nail E3 2017

It’s been a tough three-and-a-half years for Microsoft. Though the Xbox One has been selling fairly well (even outpacing the Xbox 360 this time last generation), its biggest competitor, Sony’s PS4, has been selling astronomically. Optically, the Xbox One is “losing” the console war and it’s proved to be an uphill struggle for Phil Spencer and his team to claw back goodwill and positive mindshare from the jaws of Xbox One’s poorly conceived original vision back in 2013.

2) The PS4 Continues To Go From Strength To Strength

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Like I mentioned earlier, the PS4 is on target to becoming one of the biggest selling home consoles of all-time, rubbing shoulders with the likes of the mighty Wii (101.63 million), PS1 (102.49 million) and the monumental PS2 (155 million), respectively. The latest sales figures put the PS4 around the 60 million mark, while the Xbox One sits around the 30 million mark, which means that there are around twice as many PS4s out in the wild compared to Xbox Ones. Even though Xbox One is selling fairly well (outselling its predecessor, the Xbox 360 within the same timeframe), there’s no denying that this is optically a very big problem for the Redmond-based company.

So, how has the PS4 achieved such huge success? Well, that’s surprisingly simple. Sony has doubled down on one simple thing: video games. Yep, who would’ve thought that people who buy consoles want to play video games on their home consoles. Shocking, right? At the beginning of this generation, Microsoft completely misunderstood this and instead doubled down on TV, Sport and Call of Duty. The company severely misread the market, and paid harshly for doing so.

Going into 2017 has been a reminder of just how strong PS4’s first, second and third party relationships are. The seeds have been sewn and these seeds have come to fruition in the form of a jaw-dropping showcase of excellent console exclusives, such as Gravity Rush 2, Nioh, The Last Guardian, Nier: Automata, Horizon Zero Dawn and Persona 5. And those are the console exclusive games that are out now.

Sony have also been busy building up an incredible slate of upcoming exclusive games penciled in for the foreseeable future, such as Uncharted: The Lost Legacy, Days Gone, Detroit: Become Human, The Last of Us: Part 2, God of War and Death Stranding. There’s a reason why Sony has dominated this generation, and there’s a reason why Microsoft want to desperately move on and reset the clock with a brand new console (more on this shortly).


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Dylan Chaundy
Staff writer for We Got This Covered