6 Reasons Why Microsoft Needs To Nail E3 2017

6) Microsoft Needs To Build Momentum To Help Push Scorpio

Ahh, the Scorpio; the world’s most powerful 4K home console. This is going to be a very important play for Phil Spencer and his team. Will we get a release date? A price? Will Microsoft show off the physical unit? Well, one thing you can bet your bottom dollar on, is that the company will need to price the Scorpio astutely. My gut feeling is that anything over 500 bucks is going to be a no-go and that realistically, the company may have to eat profit on every unit sold to help get the ball rolling and grab audience mindshare.

Though the PS4 Pro, Sony’s comparable 4K iterative hardware refresh, is already out in the wild and selling fairly well, the Scorpio’s monstrously beefy specs leave the PS4 Pro somewhat in the dust. There’s quite a positive buzz surrounding the Scorpio, but it desperately needs to be priced right to gain the traction that Microsoft so clearly needs.

At the end of the day, I truly want Microsoft to succeed. Heck, I want all three companies to succeed. But the time is right for Microsoft to step up to the plate and hit a home run this coming E3. Because man, the Xbox One brand bloody needs it right now.