Unlike other animation studios, Pixar has never had reason to be concerned about making a profit. This is largely a result of two things. Firstly, their budgets are always reasonable, at least compared to the likes of Disney’s Tangled. It helps that they don’t take the DreamWorks approach to casting, simply hiring on any celebrity who’s willing. Secondly, the Pixar name is one people know they can rely on. Parents can bank on each movie of theirs being child appropriate, and we can all expect a certain level of quality.
Pixar has had a movie or two that probably fell a little short of meeting their own expectations financially. That being said, what might be a letdown to them would constitute a success for just about anyone else. And to maintain such a consistent level of success proves that the moviegoing public still has the utmost confidence in Pixar and the films they produce. They remain the most trusted name in animation.
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Published: Jun 21, 2013 08:08 pm